How to Market Your Business on a Budget: 6 Smart Strategies
Date : 22 July 2025
Yes, there is social media marketing, email marketing, and influencer marketing, each with its own tricks and perks. But when we talk about marketing strategies, we understand that what you want to hear is perhaps how to sell your products, in addition to the methods of marketing them.
What exactly do we mean by marketing strategies?
Marketing strategies are long-term plans or approaches a business uses to promote its products or services, reach its target audience, and achieve specific goals like increasing sales, building brand awareness, or entering new markets. In this blog, we shall guide you through some basic marketing strategies before you dive into the larger framework that we discussed in the beginning.
Without further ado, let us step into 6 strategies that can help you navigate marketing, especially if you are new to it.
- The Offer:
It is safe to presume that before you kick-started your business, you studied the current market and made a careful observation of where you can successfully insert yourself in it. And that brings us to our first point, which talks about the gap you fill. What makes you relevant in the market? You need to figure out what you offer to your customers and how your product is different from what is in the market. Become the customer and picture all the problems that your product can solve, and then pitch it.
- Content:
The form of content through which you promote yourself can be short or long. As much as shorts are trending (reels, YouTube shorts, TikTok), recent statistical data shows that there has been an increase in the number of long-form content viewers in 2025 as compared to last year. Short forms of content are necessary for you to be discovered quickly. But long-form content is what should tell your story. Let the reel be a teaser for your substantial blog or YouTube video.
- Customers
Know your customers and clients. Studying the market means thoroughly understanding who you want to cater to and how they like to be catered to. Which age group do you plan to approach? It is always suggested that, since you would understand your peers the best (add or subtract 5 years at most), it is better to start there. However, if your product and peers do not align, fret not. You can always hire someone of that age on your team and understand their view of what their generation wants. Be as specific as possible, because that will assist you in creating your niche, instead of sounding generic.
- SEO:
Optimize your SEO to fit not just Google. Users who are concerned about privacy may use Duck Duck Go; those who intend to buy will go to Amazon and Facebook Marketplace; those who seek knowledge will approach ChatGPT; and some might just stick to Firefox for the sake of nostalgia. Understanding your customers’ intent is one, and knowing where they gather is another. Although Instagram and YouTube are the go-to content sites, your target audience might just be on Reddit, Snapchat, or LinkedIn.
- Study:
Go down the rabbit hole of jargon and common marketing frameworks. Study the 7-11-4 rule, the exposure effect, the minimum effective dose, along with the sweet spot of revenue returns, and so forth. These do not just enlighten you but also help you make your own framework of priorities in terms of strategy. Remember, new and niche content is always preferred. Make it memorable by utilizing an emotion that your clients cannot easily detach from.
- Memorable:
Make your clients feel good. When your product is not necessity-based, there appear to be two approaches to selling it - one is where you make your customers realize how amazing they are and how your product will only add on to their already existing brilliance, and the other is where you make them feel like they are missing out on a life-changing experience. People act on their feelings, and knowing how to tug at their hearts means you are already 80% there. The rest depends on how you price and pack it.
Marketing is not a one-size-fits-all formula. It’s a blend of intuition, research, and emotion stitched together with strategy. The more you understand your offer, your audience, and your voice, the easier it becomes to position your brand meaningfully. Begin with the basics, observe what resonates, and allow your strategy to evolve with time and feedback. The market listens as long as you speak with clarity, consistency, and heart.