Ganesh Chaturthi 2025 Ads: Most Creative Brand Campaigns You Can’t Miss
Date : 4 Sept2025
Maharashtra’s celebration of Ganesh Utsav is, and has always been, akin to a world of fantasy that graces devotees with immense joy, creating a majestic scene of jubilation. And decorating such scenes like the trinkets in a gift box are brands and their full-blown creativity-adorned marketing campaigns. To claim that 2025’s Ganesh Utsav marketing campaigns did not disappoint would be an understatement, for any pandal-hopping Mumbaiker would have witnessed the vast amount of endorsement and promotions big and small brands alike showered on every street and corner that led to Ganapati Bappa.
The aim of this article today is to highlight three very hatke campaigns that leave the field of marketing mesmerized once again.
1. CaratLane’s Bappancha Ashirwaad
Insurmountable devotion follows unconditional love, and Bappa’s celebration is evidence of just that. And just as devotees express their unconditional love to the deity with a spring in their steps on the streets, Caratlane nudges that expressing your undying love for your better half needs no planned decoration either – just a ring. In this advertisement, ‘Bappancha Ashirwaad’ includes a short Marathi film celebrating love, commitment, and Maharashtra's local culture during the festive season.
Apart from being an undeniable big-brain move that captures the many miracles that can happen with the blessing of Lord Ganesha, this ad has the capacity to profoundly resonate with the youth and their gestures of love. Caratlane leverages its well-established brand name as well as the festival’s heartfelt emotions to create a surprisingly unexpected promotion.
Check here: https://youtu.be/wrcT6KCFTA8?si=UShMCxkqLe-M0TEf
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2. Pulse Candy’s My Mushak, My Wish
DS Group’s ‘My Mushak, My Wish’ campaign hoisted a 3-foot Mushak at the Lalbaugcha Raja Ganesh festival, made entirely out of the Pulse candy. Let’s be honest, Pulse candy was all the hype when it first launched because of its unique sweet and savoury taste. However, with time, it became just any other candy in the store that one would buy only if they prefer to. This Ganesh Utsav’s marketing campaign was the perfect time to reinvent the nostalgia that the candy bears.
This 3-foot Mushak made out of different flavors of Pulse had an AI-automated voice recognizer that, if whispered to, would automatically disperse a candy as a blessing for a wish. Reading this, one can only imagine the amount of engagement it would gather from a crowd that lasts 10 days, and the new place it will carve itself in their nostalgia. This campaign was brilliant – be it their idea, the execution, or the foresight. Moreover, it also served as a landmark for all the people who may have gotten lost in the crowd – what better way to be led back home than by the Vahana of Bappa!
3. Campa Cola’s Campa Wali Zidd
Put up a campaign so big that every element of it becomes a landmark. Campa Cola was seen wielding a strategy that made it unavoidable to the public. On a day when the GST on fizzy drinks is 40%, Campa had no plans of backing down as it went full ‘offense-mode’ with hoardings, 5-foot Campa bottles, idol-veiling curtains, and many more to promote Ganesh Utsav at a whole different level. Their bold and aggressive strategy was simple - be very obviously noticeable. It was an expensive affair but amazing nonetheless. As the Gen Z would say, “Coke and Pepsi could never!”.
Festive campaigns show us how creativity can turn celebrations into unforgettable brand stories. At Mindspace, we take inspiration from such bold ideas to craft unique strategies that let every business shine in its own way.